Creative Marketer · Dublin

Hi! I’m Lucía. I make ideas happen.

I’m a creative marketer specialising in social media, growth and events. I turn ideas into content, campaigns and experiences people want to be part of.

See my work Connect on LinkedIn

Lucía Franco Moreno taking a mirror photograph in a lift

LUCÍA FRANCO MORENO Creative Marketer ⌖ DUBLINIDEA MAKER ✦

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Social Media Strategy ✳ Content Strategy ✳ Content Creation ✳ Audience Growth ✳ Campaign Management ✳ Event Marketing ✳ Brand Strategy ✳ Marketing Analytics & Reporting ✳ AI for Marketing ✳

About

Creative ideas, grounded in real audiences.

I’m a creative marketer based in Dublin, working across social media, audience growth and events.

I enjoy coming up with new ideas, but I’m even more interested in making them happen: planning the campaign, creating the content, launching it and learning from the response.

Before moving into marketing, I spent years working face to face with customers in busy entertainment venues. It taught me how to read an audience, understand what gets their attention and create experiences they want to be part of.

Today, I bring that perspective to my work at Carlton Casino and to independent projects across nightlife, technology and branding.

Event marketing and live audience engagement

Carlton Casino Club

Working alongside the Marketing Manager, I help bring more than three events and promotions to life each month.

I support the planning and promotion, coordinate live prize draws and tournaments, and often take the microphone to guide the room, explain how each promotion works and announce the winners.

My experience working face to face with customers helps me understand how different audiences respond and what makes an event feel engaging once people are actually in the room.

events every month

150-270

attendees per event

5,000+

loyalty and affiliate members

Selected projects

Independent projects where I combine creative thinking, content strategy, audience growth and hands-on execution.

Brand strategy, social media and audience growth

Tóxica

Tóxica is a weekly reggaeton and Brazilian funk night at Dicey’s Garden in Dublin.

@toxicadublin

I joined the project at an early stage and built its brand identity, tone of voice and content strategy. Today, I manage its marketing from end to end, creating the Reels, videos, flyers and copy, running its Instagram and TikTok channels, and developing themed events, giveaways and new ideas to grow both the audience and the party itself.

I use content performance to understand what people respond to and decide what to create next. In one month, the account generated 159K views, gained 600 followers and produced a video that has now reached 50K views.

During the same month, the party went from selling approximately 400-500 tickets to selling 900-1,000.

159K

views in one month

+600

followers

50K

views on the strongest video

400-500 → 900-1,000

tickets

Brand identity, content strategy and product launch

Ready to Deal

Ready to Deal is a training app for aspiring croupiers, covering roulette, blackjack, baccarat and poker.

Identity · Product · Launch

I developed its visual identity and tone of voice, and created Tony, the in-app character who makes technical lessons feel more approachable. I also test the app and provide feedback to improve its design and learning experience.

The app is now available on Google Play and the App Store, with real users already downloading it. I am currently developing its content strategy, with Meta Ads planned as the next stage of growth.

We are also starting collaborations with croupier academies, offering exclusive codes and adapting the app experience to each school.

Available on Google Play and the App Store
Early academy collaborations underway

AI is part of how I work

AI is not a separate experiment in my portfolio. It is part of my everyday workflow across every project.

I use it to research audiences, develop campaign ideas, explore visual directions, improve copy, create and edit content, prototype digital experiences and turn early concepts into something people can actually see and test.

AI event vlog · Behind the scenes

AI and prototyping

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Creative work and planning

What I bring

Social-first creativity

I build brands and content for the way people use Instagram and TikTok, from tone of voice and visual direction to short-form video and daily content.

Growth through testing

I use performance and audience response to decide what to create next, improve campaigns and turn attention into measurable growth.

Hands-on campaign delivery

I work across planning, copy, content creation, coordination, publishing and live execution, taking campaigns from the initial idea to the audience.

Finally, something you can put in a basket.

Have something in mind? Let’s talk.

If you think my experience could be useful to your team, project or idea, send me a message on LinkedIn.

You can also book a short 15-minute call or download my CV.

Message me on LinkedIn Book a call Download CV